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Our Story

Great Grandfather Jafferjee with grandfather Abidali sat by his feet.


Most sailors would say a storm was bad luck... 
... but Great Grandfather Jafferjee, a trader from India, would insist that those clouds have a silver lining…

In 1895, Jafferjee was sailing to the Maldives to buy fish when a tempest whipped up the waves and tossed his boat about like a toy. He landed, shipwrecked, in Galle, Sri Lanka.

Now, you might think: poor guy, rotten luck. But it was quite the opposite. Jafferjee had stumbled upon the most beautiful island he had ever seen. It had sparkling white beaches, tropical rainforests, and the juiciest coconuts around. So, as soon as his boat was fixed, he sailed home, picked up his things and moved to Sri Lanka.

Unable to keep those tasty coconuts a secret, Jafferjee began shipping them all over Europe. Four generations later, countless food businesses have followed suit, turning the humble coconut into a multitude of snacks and meals. But we realised we were missing a trick.

The coconut finally dropped.

Our unbelievably delicious and nutritious coconutty creations needed to reach a wider audience of coco-converts who would appreciate all we had to offer. So, in 2017, we decided to charge full steam ahead with a brand new chapter to this story. It’s called PURO Organic!

In the last few years, we’ve brought you healthier ways to sweeten your days, gluten-free solutions for cakes and other bakes, naturally creamy non-dairy smoothies and delicious cooking aids packed with goodness. Now, PURO Organic welcomes the versatile jackfruit and banana blossom meat alternatives and a range of chocolate spreads to the fold!